These days, digital marketing is not about what you say but what you do. Every entrepreneur wants to achieve a significant position in this highly-competitive digital world.
Most of the new-age entrepreneurs think that creating a website for their business is enough to accomplish business goals and target visitors.
Moreover, the business website might look stunning because of attractive multimedia features. But if the site does not appear in top search engine page results, then there is no point having it.
Well, it's time you think of something that is innovative and adds value. What about SEO? No wonder,
SEO is a very powerful tool for expanding the business reach. SEO enables high revenue generation for the business owners. It helps you drive quality traffic, increase visibility, boost branding, and lends your business the needed credibility to succeed.
After all, what is the point of creating quality content and attractive graphics if it does not reach the target audience when they try to search a query? So, implementing SEO tactics is a must to achieve the desired results.
Here are some top SEO basics you need to know before launching any digital marketing campaign.
1) Page Ranking
One of the top priorities of Google is to deliver a high-quality user experience. Page speed is a crucial factor that can provide the best experience to the users. Accept it no one likes to wait while the web page loads. Not only does your audience become frustrated with slow page speeds, but Google also. So, the Google ranking system is influenced by website speed.
If you want to attain a distinguished position in the SERP (search engine result page), then your priority should be site speed as slow website decreases customer satisfaction. Also, website speed is a vital fundamental of SEO. And if you want to trigger SEO techniques, then firstly keep your browsing smoother. So, you have to dig into SEO to find the solution of a low-speed issue. You can then improve the conversions.
2) Website Audit
Do you want to take your website to the next level? The first step is to find out where your website stands as only then can you come up with the right approaches to optimize it. And to know the current position of your website, you have to perform an in-depth website audit.
The in-depth analysis of your website can offer you its details. These include content quality, technical aspects, Meta Description & Title, Title & Heading tags, multimedia section, response code errors (4xx, 5xx, 3xx) and many other components that hamper your website’s current performance.
Once you find the bad components of your website, then you can think of solutions to resolve them.
3) Image Optimization
Multimedia section is a crucial part of SEO. It will give you a good boost on a search engine. While analyzing the image, you have to keep an eye on the Alt tag. Alt tag plays a vital role, as without Alt tag Google, you will not able to read the image you have included in your website. That’s why it is a must to check the image tag.
4) Backlink Generation
If you are familiar with the term SEO, then you might have heard about backlinks. Generating backlinks is an off-page SEO process in which you create backlinks for your business website on some reputed platforms.
But, remember that generating the backlinks is not enough, you have to be careful about the platform and its reputation too. Choose the website with good DA (Domain Authority) and PA (Page Authority) and balancing the ratio of TF (Trust Flow) & CF (Citation Flow) to create good backlinks.
5) Meta Title & Description, Heading & Title tags
Meta Description is a summary-like description that is used to describe the page content within Google. You have to create unique title tags, meta descriptions, and heading tags on each page of your website.
The H1 tag is the most important heading and the highest level tag that reflects what your page is all about.
6) High-Quality Content
Creating high-quality content is one of the most crucial SEO basics. You can’t get away from website content and blog-writing related tasks. You have to focus on building high-quality content.
Well, high-quality content includes many vital elements including, uniqueness, ability to engage, relevance, and sufficient length. Make sure the content is less than 250 words as it will be considered thin content, which is not good from SEO point of view.
Make sure that your content is snappy and informative. Also, Google prefers longer content, as it includes more amount of information. And this is why longer content ranks higher in Google searches.
7) SEO-Friendly URL Structure
The structure of the URL plays a crucial role in boosting the performance of SEO. A well-structured URL is a web address that is easy to read and usually includes words that highlight the company's name and products and/or services. These type of URLs can be effective in two ways:
- Easy to recognize by the audience
- Describing the page well to the search engine
8) Backlink Audit
Backlink Audit is a process used to analyze your website’s quality. This approach allows you to find out if your website is at risk of being penalized by an unauthorized site.
In SEO, backlink generation is done from reliable sources to
enhance the visibility of your website and improve the ranking. If the backlinks are coming from low-quality websites, then it can hurt your website’s reputation.
So, if you don’t want to harm the ranking of your website, then it is best to perform a backlink audit. This way, you can remove the bad links and deal with Google penalty.
9) Crawling/Indexing Issues
Crawling is the process by which Google visits your web pages for tracking purpose. The search engine discovers updated content on the web through this process.
After completing the process of crawling, Google will perform indexing and complies with a massive index of all the words it sees and their location on each page.
Both crawling and indexing are necessary processes for your website. It is essential for Google to index your website to show it in organic results.
You can identify the last crawling details of your website through Google Webmasters tool. Through this tool, you can fetch the URL of the webpage that is not indexed.
10) Google Analytics & Setting Goals
In today’s high-paced world, Google Analytics is a great tool that tracks and monitors different aspects of your website. If you run an SEO or digital marketing campaign, it is necessary to monitor your traffic page views and goals to ensure that your site drives revenue.
Google Analytics enables you to evaluate the strengths weaknesses of your website and set goals to track and accelerate your progress.
11) Dealing With Bounce Rate
Bounce rate is nothing but the percentage of the visitors who land on your website and do not engage. Google Analytics is the tool which gives you all details about these statistics. If Google Analytics does not receive any trigger from the user, it means that your bounce rate is too high, which is not good from SEO point of view.
Generally, a user leaves the site when there has been no engagement on the landing pages. If you want to deal with bounce rate issue, make sure you keep your landing page attractive, meaningful, and informative.
Concluding Thoughts
SEO is an increasingly broad and complex methodology that contains several approaches and methods that can help you expand your digital marketing strategy. If you want to stand out on the search engine, don’t forget to analyze and apply these SEO basics.
