How many visitors do you drive to your website? Is your website reaching your potential customers? Are your visitors converting into customers through your website? If not, chances are your website design isn’t compelling enough to attract visitors, and you may need to improve it.
No wonder, website design can be a crucial criterion for a company's credibility. Whether it is about signing up for your newsletter, filling the contact form, creating a profile, buying a product, or downloading an app, the conversion rate lies at the heart of any business marketing strategy.
In a fast-paced world, having a website is a crucial part of a business; but, a website without a high conversion rate is like a car without a wheel. Customer conversion occurs when someone visits your website and takes the desired action. So, it's necessary to have a compelling and user-friendly website design.
Do you want to boost conversions on your website? As intelligent marketers know, your design can make all the difference. Here are some web design fundamentals to improve the conversion rate of your website.
1) Minimalist Design
Adding animations, dramatic drop shadows, and heavy visuals effects to the web design templates increase the loading time of your website. Your potential customer might lose interest and switch to another website.
2) Responsive Website Design
With many high-end mobile devices out there,
responsive design is a must-have factor these days to achieve a smooth experience. In the high-tech world, responsive design is key to boost the conversion rate of a website.
Your website design should able to handle all the actions which a customer wants to perform on your website, regardless of the device they are using. When your website works on a wide range of devices, you convert more people.
The customer will not waste their time trying to adapt to your website design and norms. They will move on to another one, eventually leading to a decrease in conversion rate.
3) Create Logical Layouts & Placements
When it comes to designing a website for your business, you need to ensure that it has some logical layouts. Even with a simple design, you need to work on some things like placement of content, placement of a button, and lot more.
Content is an essential segment of a website, but no one would be able to understand your content if it is not correctly placed. One of the easiest ways to attract visitors is to ensure that your layout based on the F-pattern (Users first read in a horizontal movement, usually across the upper part of the content area).
Along with content placement, an action button is equally crucial. Think about the action you want people to take, then structure your site accordingly so that it can work effectively.
4) Selection of Right Colors
Colors play a vital role in
creating a great website design. The combination of colors you choose has the power to influence conversion rates. Also, the choice of color will determine the tone and theme of your web design project and help you retain the visitors.
Select colors according to your product and services. For instance, using contrasting colors for text and background will help you to attract the user and increase readability. Vibrant colors for buttons and call to action will draw the guest's attention and boost the look of your website.
5) User-Friendly Navigation
One of the reasons why visitors switch to some other website is poor navigation. In various websites, the navigation is confusing and improper. While, on the other hand, there are few websites in which relevant links are placed in the prominently visible section. It is necessary to highlight the relevant links in the prominently visible section to improve the navigation. Easy navigation will give a smooth experience to the user.
Another factor which plays a vital role in navigation is consistency. Make sure your menu bar appears in the same place, so that the users can get familiar with your website and, it may eventually lead to conversion.
6) Great Content
Thoughtful layout and attractive images are not enough to catch the attention of the visitors, but the way you express your ideas can make a huge difference.
Content acts like both traffic booster and conversion generator when it comes to web design.
Engaging content will help the visitors to know more about your company or services. The user will not stay on your website until they find something meaningful, relevant, and informative.
Content will make the visitors subscribe to a newsletter, download an app, or purchase any product. In short, engaging and persuasive content is key to website conversion.
7) A/B Testing
A/B testing (Split testing) sounds like a good idea before launching the website. A/B testing is a method of comparing two versions of website pages against each other to evaluate which one performs better.
It is a great way to analyze where you stand in the market. This split testing will allow you to find out which version of the website works well and which one is better from the business point of view.
8) Simple Contact Form
Most of the customers often prefer contact form over customer support phone calls, especially on the e-commerce websites. Keep the contact form simple so that users can fill it with ease.
Make sure the form redirects to a thank you page instead of showing some error, it may divert the attention of customers. Also, try to highlight the navigation button of the contact form so that the users can find it easily without wasting their time.
9) Optimize Landing Pages/Sales Pages
Last, but not the least, optimizing landing pages is crucial to maximizing the customer conversion. In digital marketing campaigns, the landing pages are key components that aim to generate sales leads. They will allow you to improve the elements of a website which are critical for conversions.
Optimizing the landing/sales pages will not only amplify the conversion rate but also help you to gain more customers and maximize the value of your marketing campaign.
The Bottom Line
Having a great website goes a long way in reflecting your brand, business, and product. It can grab the attention of your audience and amplify the conversion rate. But, poor web design can push users away and make them visit some other website.
It’s no secret that amplifying the conversion rate is a priority for many brands. To increase the conversion rate, you need to ensure that your web design reflects the high-quality of your business. You can try your hands on these fundamentals to maximize the lead generation and conversion rates.
