Digital marketing is no longer only about the products you make, the services you offer, or backlinks you generate, but it’s also about how you tell your story ethically.
You have implemented a great digital marketing campaign for your business but haven’t got any positive results yet! Now you might be wondering that even after employing so many techniques, why are you losing your online reputation and brand value?
Well, this could be due to spamming. Spamming is a negative term in the
digital landscape which can be defined as a way of promoting your brand in an irrelevant or unethical way.
Some people tend to use spamming methods to promote their brand. Maybe, they don’t realize its harsh consequences and the worth of non-spamming digital marketing plans.
Does your business have a spam-free digital marketing plan? If it doesn’t, then check out some striking techniques to grow your digital marketing plan without spamming.
1) Monitor Your Google Search Console (Google Webmaster Tool)
Monitoring your Google Webmaster Tool will not only allow you to keep an eye on incoming links but will also provide you an opportunity to discover the source, age, and pattern of the URL.
File a reconsideration request right away or inform Google about the changes that you have noticed and about the spam links emerging out of nowhere. Remember, no one likes spam links, and Google is no exception. As a fact, it is one place where you can get penalized for attempting wrong techniques.
Make sure you don’t forget to point out the domain names that are generating suspicious backlinks to your domain.
2) Don’t Forget to Disavow Links
SEO is the oldest and evergreen technique of the digital marketing plan. But, to promote the brand, some people use unnatural resources that appear to be spam or from low-quality sites.
If you identify such backlinks related to your business website, then don’t forget to disavow links. It will reduce the chances of spamming, and Google will not penalize you.
3) Don’t Follow People on Social Media Using Automation Tools
Using
social media for building a great digital marketing plan is not only impressive and effective but also a pocket-friendly technique. Well, social media profile without followers is like a tree without fruits. Yes, you read it right. To promote your product and services, you have to keep an eye on the number of followers your social profile has and need to employ some effective strategies to increase it.
People often go for automation methods or use social media tools to follow people, but is it okay to use them? You can automatically follow people on social media platforms such as Instagram, Twitter, Facebook, etc. and encourage them to follow you back, but it will take you nowhere as it is not necessary that the followers are going to be relevant to your business.
4) Launch a Spam-Free Content Marketing Campaign
In the digital market world, your major aim is to educate your target audience and convince them to buy your services or make a purchase from your online store. But, have you ever wondered which is one element that can help you educate buyers? Well, it is none other than “CONTENT.”
Share informative and meaningful content with your audience and raise awareness about your products and services in a sophisticated way. It will not only drive more traffic to your website but will also boost your sales.
5) Bulk Messaging is a Big No
Messaging is not bad, but sending out continuous texts on general or social media platforms could harm your business. Even in some cases, the audience gets irritated. The automated messages are not only annoying, but they also fill your inbox with unwanted messages.
6) Think Big & Choose Trusted Techniques
It's about your hard earned money, brand value, and reputation. You can’t compromise them because of some spamming issues. Right?
If you are keen to make a prominent position in the digital landscape and want to earn high profits, then you have to think big.
Many techniques are involved in digital marketing plans such as SEO (Search Engine Optimization), SMO (Social Media Optimization), PPC (Pay Per Click), SMM (Social media Marketing), Affiliate marketing, Email Marketing, and lot more. These are some trusted sources that can help you in the long run, but that would happen only when you execute it properly and smartly.
Conclusion
It is no secret that a spam-free digital marketing plan can help a business build a strong reputation, increase user traffic, boost conversion rates, and lot more. So, what are you thinking about now? Try your hands on these techniques and promote your business in a dignified way.
